Our Story

In 2019, my wife and I left our jobs to travel the world and learn to scuba dive. Beneath the surface, while falling in love with the underwater world, we found there were large sections of wildlife suffering. There was sobering refrain from dive masters across the globe: “You should have seen it 10 years ago.” Fewer fish, dying reefs, and more trash.

We quickly realized how fragile underwater ecosystems are, and how human activity, including the products we use daily, contributes to their decline. Coral reefs, living filter feeders, absorb everything in their environment. Chemical-laden sunscreens and skincare products clog their systems, leading to bleaching and death. Today, over 448 million ounces of these harmful compounds enter the ocean each year.

That’s why we created products that are truly reef- and ecosystem-safe—made only with ingredients your body can absorb as nourishment, and that won’t harm marine life if they wash into the sea.

Protecting reefs isn’t just about preserving beauty—it’s about preserving biodiversity, food chains, and the health of our planet. We’re committed to clean ingredients, clean water initiatives, and a future where reefs can thrive.

If you'd like to get involved, reach out through our contact form—we’d love to connect you with some of our favorite conservation partners and small businesses working to restore our oceans.

—Derek & Sierra Winokur
Founders, Reef Collective

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